How to Do Competitor Keyword Research for SEO in 2022 | (2023)

Every SEO keyword strategy should be comprehensive.

However, it is easier said than done.

There will always be multiple profitable keywords that you may miss during the basic keyword research process.

That is when your SEO competitors come in handy.

A careful analysis of your competitor's keyword research strategy can reveal several missed keyword gaps that you can incorporate into your content strategy plan and drive further organic growth.

This in-depth guide will teach you everything you need to know to perform a solid competitor keyword research process and discover those missed keyword opportunities.

Let us get started.

What is competitor keyword research?

Competitor keyword research is the process of identifying the keywords that your search competitors are targeting and ranking for, but you don't.

Why perform a competitor keyword analysis?

Keywords are the lifeblood of your search engine optimization (SEO) and content marketing efforts. The more valuable keywords you can gather, the better your SEO results.

Here are some compelling reasons to learn about your competitors' keyword strategies.

Fill SEO content gaps

An SEO content gap, also known as keyword gap analysis, covers all the keywords you should target with new content posts or pages but currently are not.

It could be due to a lack of new ideas or not knowing what else to write about next.

This presents a significant opportunity to create new content to improve your search visibility and rankings.

If your business competitors are targeting keywords that you aren't, it could be a sign that they have some unique information to offer and are gaining an edge over you by exploiting those search queries.

You can strategically fill these gaps by investing in creating SEO-optimized blog posts and for the newly discovered terms from SEO competitor analysis.

Generate seed keyword ideas

Sometimes getting started with your keyword research process can be very overwhelming. You are not sure where to start and what to prioritize.

(Video) Free Competitor Keyword Research & Content Research Tutorial 2022

In such a situation, it helps to know what your competition is writing about and start with them to get your content marketing program rolling.

Besides, building a long keyword list requires entering some relevant seed terms as inputs into your keyword research tool of choice.

Analyzing the top-ranking pages of your competitor websites can reveal some valuable seed keywords that you can multiply.

Pro Tip: Learn to use CopyAI's Keyword Generator tool to generate seed keyword ideas in a matter of seconds.

Plan your Google Ads campaigns

Your competition bidding on keywords to show their content at the top of search engine result pages (SERPs) are also good keywords to target in your Google Ads campaigns.

You can be reasonably confident that they have tested those keywords and know what works best for them, so you may want to mimic their approach.

Once you find their PPC keywords using manual techniques or PPC competitor research tools like SpyFu, you can plan your ad groups.

If your competitors are targeting a broad range of terms, you'll want to focus on the ones most relevant to your business and those less competitive.

How does the competition keyword research process work?

Let us now understand the fundamental steps you should take to carry out an effective SEO competitive keyword analysis.

Pick your primary competitors

To begin this process, you need first to identify some competitors that you will analyze in later steps. This presents the question, who should you consider as your competition?

Your competitors are the websites that rank for many of the keywords that you are ranking for and also sell products/ services to serve the same audience as you do.

They are a combination of your business and search result competition.

Now let us learn how to find these competitors.

Method 1: Manually run search queries and monitor SERPs

  • Pick 10-20 core keywords that you want to rank for with different content pages.
  • Now, run a Google search for each of them and note down the websites that feature on the first page of SERP.
  • Identify 3-5 websites that show the most for those keywords. Exclude the ones that are not your business competitors.
  • Finally, you should shortlist 3 websites that compete with you in SERPs and the target market.
  • These are the competitors you would want to focus on for further analysis.

Method 2: Use an SEO competition analysis tool

This method uses SEO software to automate the manual process discussed above.

Using a competitor analysis software like SpyFu, you can just enter your website URL and get a lot of SEO and PPC insights. One such insight is a list of organic search competitors sharing the maximum keyword overlap with your website.

For example, when you enter the URL for the SEO tool Semrush into the software, the competitors' list looks like in the below screenshot. This seems accurate as well.

(Video) How to Do Keyword Research for SEO (Like a Pro)

How to Do Competitor Keyword Research for SEO in 2022 | (1)

One thing to remember when looking at the generated list is that it only considers the keyword overlap. You should still weed out non-business competitor websites just like you would when using method one.

Overall, using a tool makes the process of finding competitors much simpler. You can't start with a free account and upgrade based on your data requirements. The above graph was obtained using the free version of the software, just so you know.

Find competitor keywords

Once you have a list of 2-4 competitors, several techniques can be utilized to find a list of keywords for you to consider.

We cover some of the best methods to discover valuable competitor keywords in a dedicated section later in this guide.

Identify keyword gaps

After your keyword discovery process, you should have a long list of keywords your competitors are targeting and ranking for.

You can keep this list in a spreadsheet. Now, compare this list to your website's keyword plan and identify the ones not covered in your SEO strategy.

Keyword gaps refer to the common keywords your competitors cover but you do not.

Analyze and prioritize keywords to use

Before creating a content plan to fill every gap, it is essential to pick the suitable gaps to fill.

Keyword analysis and prioritization can help achieve this.

Here are some valuable tips for picking the right competitor keywords to add to your SEO content plan:

  • Check for keyword difficulty. Low-difficulty, long-tail keywords can be covered first.
  • Prioritize keywords that will help you add new topics to an existing topic cluster you have published.
  • Consider the traffic impact of ranking a specific keyword on your marketing objectives.

Create and execute your SEO optimized content plan

After completing all the above steps, you should have a clear list of keywords to target and put into production.

Having a content calendar will help manage this activity efficiently.

Track search performance and keyword rankings

Finally, you should track your content's keyword rankings and other search performance metrics like impressions using Google Search Console and clicks in Google Analytics. This will help you optimize the results and make the most of your investment in competitive keyword research.

Repeat the process periodically

You should perform competitor keyword research at regular intervals to capture new keywords that you may have missed in the previous cycle or emerged after your last analysis.

(Video) BEST Keyword Research Tool - I got 1,000,000+ VISITORS using THIS!

This will create a continuous SEO improvement lifecycle informed by your competitor's strategy and help you achieve organic search excellence.

5 methods to finding competitor keywords

Below, we deep dive into the most powerful techniques you can use to find competitor keywords. Let us look into each of them one by one.

Start with Google Keyword Planner

How to Do Competitor Keyword Research for SEO in 2022 | (2)

Google Keyword Planner is a completely free tool to use by the Google Ads team and can help reveal many of your competitor's ranking keywords.

Here are the steps to find competitor keywords using this powerful tool:

  • Create a free Google Ads account if you don't have one
  • Visit the Google Keyword Planner tool
  • Select "Discover new keywords"
  • Select "Start with a website"
  • You will see two options to do your research - "Use the entire site” and "Use only this page"
  • You can start with "Use the entire site" by entering the homepage URL of your identified competitors
  • Then get more specific by selecting "the "Use only this page" option and entering specific landing page URLs
  • Configure location, language, and data range settings to fine-tune your results
  • Repeat the process with every competitor and add keywords to a temporary campaign
  • Download the keyword list once you are done

Note: Google Keyword Planner doesn't precisely show keywords your competitors are ranking for. It is a mix of some ranking keywords and suggestions. Overall, it still gives you a good starting point for your analysis.

Use Semrush, Ahrefs, or similar tool’s ranking keywords feature

How to Do Competitor Keyword Research for SEO in 2022 | (3)

Robust SEO tools like Semrush, Ahrefs, and SERanking have a dedicated feature to find the ranking keywords of any website URL.

They also provide metrics like keyword ranking, difficulty, monthly search volume, and more.

These tools usually consider keywords with SERP positions in the Top 100 as the ranking keywords. You can apply additional filters like lower keyword difficulty or higher search volumes to refine this data further.

For example, using Semrush, we could find out in a matter of seconds that Coschedule's homepage ranks for more than 57 thousand keywords in the United States. It also reveals some of those keywords in the free plan.

Unfortunately, with Ahrefs you will need a paid package to access their Keywords Explorer tool that will show you all the keywords a specific site or URL is ranking for.

Suppose you already use an SEO tool like Semrush for optimization and content strategy goals. In that case, it becomes a no-brainer to use their ranking keywords feature for competition analysis.

Use Ahrefs content gap or Semrush keyword gap features

While the above method will allow you to see keywords ranking for any website or a specific competitor’s URL, it doesn’t give you a bigger picture in keyword competitive analysis across multiple sites.

You can analyze up to 10 competitors with Ahrefs or 4 competitor domains with Semrush. You can filter search volume, keyword difficulty (KD), cost-per-click (CPC), word count, and include or exclude keywords. Another filtering option is to check on or off that one website must be ranking within the top 10 search results for the keyword to show.

As you can see in this example, we compared 10 industry leaders and competitor domains, then filtered for the word ‘how’ to find some new blog post ideas.

How to Do Competitor Keyword Research for SEO in 2022 | (4)

(Video) Keyword Research For SEO 2022 | How To Do Keyword Research? | Keyword Research Tutorial| Simplilearn

You’ll get pages and pages of keyword data by filtering different keywords, search volumes, and keyword difficulties. Alternatively, remove all filters and get a huge competitive keyword database to export, analyze, and prioritize into your content marketing calendar.

Use SpyFu for competitor Google Ads keywords

How to Do Competitor Keyword Research for SEO in 2022 | (5)

While SpyFu can be used to find organic ranking keywords of your competitor websites like Semrush, PPC, and ecommerce keyword research is where it shines.

You can enter your competitor's domain and find all the keywords for which they run ads on Google.

This is valuable keyword data, as terms used in PPC are a strong indicator of what your competition considers significant enough to spend money on.

You can easily export the list of these terms to a Google sheet and plan for PPC ads and SEO content.

Scrape keywords by looking into a website's HTML source

While the above techniques will provide you with a comprehensive target keyword list, you can still juice out some extra keywords by looking into any website's page content.

This can be done by reading through the content, paying attention to key terms, or inspecting the page's HTML source.

Let your competitors refine your SEO strategy

Having competition is a good thing.

It validates the demand for your offering and pushes you to work harder toward improving your business.

You realize that competition can boost your website's SEO strategy with keyword competition analysis.

It is ok to have some relevant keyword gaps in your SEO content plan; what is not ok is not doing something about it.

The key is to observe and analyze your competitors' keyword strategies and learn from them.

This guide teaches us that performing a robust competitor keyword research activity can help us fill those content gaps in a data-driven manner.

We learned some powerful yet easy-to-apply techniques to find some excellent keywords being used by your competition but missed by you.

You should target those keywords and take your organic search visibility to the next level.

Investing in compelling website copy is crucial, turning your increased organic visits into conversions.

(Video) How to Do Keyword Research for Free in 2023 & Beyond

Our ai writer tools can supercharge your copy, content creation, social media, and any writing you need help with in a fraction of the time it would take otherwise. Many of our tools are free.


How do I find my competitors keywords for SEO? ›

The easiest way to find out the keywords your competitors are using is to visit their website and then view the Page Source—or the underlying HTML code—for their homepage. In Google Chrome, you simply click the tools bar (the three lines in the top right-hand corner) then select Tools > Developer Tools.

How do you conduct competitor keyword research? ›

How To Do Competitor Keyword Analysis
  1. Use competitive analysis templates. ...
  2. Create a list of your top SERP competitors. ...
  3. Identify keyword gaps and content gaps. ...
  4. Understand your and your competitors' audience. ...
  5. Create audience-centric and SEO-optimized content to fill content gaps. ...
  6. Track your competition's performance.
Jul 5, 2022

How do you optimize for competitors branded keywords? ›

How to optimize for branded keywords
  1. Include your brand name throughout your site. ...
  2. Look for common associations. ...
  3. Create dedicated pages. ...
  4. Include images and videos. ...
  5. Watch out for competitors. ...
  6. Consider satellite sites.
Sep 9, 2022

What is the ideal word count for SEO in 2022? ›

There is no overarching best word count for SEO. However, we recommend aiming for at least 1,000 words for standard blog posts, 2,000 for long-form content, and 300-500 for news posts or product pages. Ultimately, you should try to cover the topic in a meaningful and thorough way without using fluff or repetition.

Which is the best tool for keyword research for SEO in 2022? ›

The best free keyword research tool for advanced SEO

Semrush offers a broad range of keyword research tools, too, from the standard traffic and search volume data to content-driven keyword research and competitive keyword gap analysis.

What is the best SEO tool for competitor site analysis? ›

Here are 10 popular SEO competitive analysis tools, their pricing, and how you can use them to bolster the success of your SEO strategy.
  1. Semrush. Pricing: Plans start at $119.95 per month. ...
  2. Ahrefs SERP Checker (Free And Paid) ...
  3. Serpstat. ...
  4. SpyFu. ...
  5. SERP Analysis Tool. ...
  6. Screaming Frog. ...
  7. Inlinks. ...
  8. MarketMuse.
Jan 29, 2023

How do you beat competitors in SEO? ›

5 Steps to Beat Your Competition at SEO
  1. Content Creation is Key. Creating useful, relevant, and keyword-rich blog posts, web pages, articles, videos, white papers, etc. ...
  2. Conduct Keyword Research. ...
  3. Keep Track of Your Competitors' SEO Activities. ...
  4. Monitor Your Competitors' Backlinks. ...
  5. Stay on Top of SEO News.

How many keywords should you track for SEO? ›

It's easier for pages to rank if they focus on one topic, so you should focus on two or three primary keywords per page that are reworded variations. Targeting four or more keywords is difficult because there is limited space in the title and meta description tags to target them.

What two tools should you use when doing competitor research? ›

Best competitor analysis tools
  • Quick Search.
  • BuiltWith.
  • WooRank.
  • Google AdWords Keyword Planner.
  • SEMrush.
  • SpyFu.
  • Owletter.
  • SimilarWeb.
Oct 7, 2021

What must you avoid when conducting keyword research? ›

Let's look at 15 keyword research mistakes you might be making – and what to do instead.
  • Ignoring Search Intent. ...
  • Allowing Clients to Choose Keywords. ...
  • Forgetting to Look at the SERPs. ...
  • Aiming for One Keyword per Piece of Content. ...
  • Targeting High-Volume Keywords Only. ...
  • Avoiding Long-Tail Keywords. ...
  • Not Talking to Your Customers.
Sep 12, 2021

How do you outrank competitors keywords? ›

How to Outrank Your Competition on Google
  1. Keyword Research. ...
  2. Creating Content Around Your Targeted Keywords. ...
  3. Create Interlink Opportunities. ...
  4. Build Backlinks. ...
  5. Optimize Site Structure. ...
  6. Increase Page Speed. ...
  7. Optimize On-Page SEO. ...
  8. Measure Your Ranking.
Jul 14, 2022

When choosing keywords for SEO What 3 things do you need to consider? ›

Find keywords with search traffic potential. Make sure you create content that aligns with search intent. Make sure the keyword has “business potential” Make sure you can rank for the keyword.

Is it good to bid on competitor keywords? ›

Bidding on competitor keywords is effective but can get expensive. You may need to limit these campaigns or do a little budget shifting. You could also consider these less-expensive ways to target competitor audiences on Google without search ads—or these three lower-cost alternatives on social.

Is 500 words enough for SEO? ›

We advise writing more than 300 words for regular posts or pages, while product descriptions should be over 200 words. Why is that? A higher word count helps Google better understand what your text is about. And, generally speaking, Google tends to rank longer articles higher.

Do Meta keywords Matter 2022? ›

No, Google has not used the meta keywords tag since 2009.

Google does not use them to determine ranking signals, and they provide no additional value to users – rendering them obsolete in SEO.

How do I improve my SEO rankings in 2022? ›

Here are seven ways you can improve your search engine optimization strategy and rankings for 2022:
  1. Optimize your website. ...
  2. Target accurate keywords. ...
  3. Create longer, better content. ...
  4. Track your website traffic. ...
  5. Start link-building. ...
  6. Stay away from black hat SEO. ...
  7. Set up a Google My Business profile. ...
  8. Conclusion.
Jan 24, 2022

Which keyword research tool is most accurate? ›

The 10+ best keyword research tools
  • Google Keyword Planner.
  • GrowthBar.
  • Long Tail Pro.
  • Majestic.
  • Keyword Tool.
  • Serpstat.
  • Moz Keyword Explorer.
  • SpyFu.
Feb 8, 2023

Are keywords still relevant 2022? ›

Importance of Keywords in 2022

Keywords are vital to your content marketing because they give you the ability to improve both the user experience and organic search engine rankings of your website or blog. They include details about a business, such as products, services, benefits, and education.

How do I find low competition keywords? ›

For example, if you were looking for low-competition transactional keywords, here's how you'd do it:
  1. Enter your seed keywords.
  2. Choose the “Phrase match” keyword ideas report.
  3. Filter for low-competition keywords with the KD filter (KD < 10)
  4. Add words like “buy” and “cheap” to the “Include” filter.
Apr 1, 2021

What are the three 3 most important SEO and website metrics? ›

These SEO metrics help measure whether your current strategies are working, how effective they are, and where there's room for improvement. Some of the most common SEO KPIs include rankings, organic traffic, backlinks, and pages indexed.

How to do SEO competitor analysis for free? ›

10 Free Competitor Analysis Tools
  1. Google Trends. Google Trends is a website that helps users in tracking down the most popular Google Searches across several geographies and linguistic communities. ...
  2. Similar Web. ...
  3. Ubersuggest. ...
  4. SEMrush. ...
  5. Siteliner. ...
  6. Vidiq. ...
  7. Moz. ...
  8. Buildwith.
Feb 12, 2023

Which site helps in competitor research? ›

Competitor Website Analysis Tools by Semrush | Semrush. Read the industry's latest thoughts on digital marketing, content strategy, SEO, PPC, social media and more. Learn how to use Semrush with user manuals, how-to's, videos and more! Keep track of the newest Semrush features and improvements.

How do I outsmart my competitors? ›

11 ways to outsmart, not outspend your competition
  1. Know thyself. Understand who you are and what you stand for as a brand. ...
  2. Know your audience. ...
  3. Don't be everything to everyone. ...
  4. Stay focused. ...
  5. Put your people to work. ...
  6. Create evangelists, not just customers. ...
  7. Get involved. ...
  8. Choose wisely.

What are the six parts model for winning at SEO? ›

  • Keywords. Keyword research is the first step to a successful SEO strategy. ...
  • Meta tags. Meta tags still play a vital role in SEO. ...
  • Content. It's true, content is king. ...
  • Backlinks. If content is king, then backlinks are queen. ...
  • Social media. The algorithms have truly changed since social media first emerged. ...
  • Product images.
Aug 3, 2012

How do you beat a bigger competitor? ›

How To Take On (And Beat) Large Competitors
  1. Know the enemy. Sun Tzu said it best in The Art of War: “Know the enemy and know yourself; in a hundred battles you will never be in peril. ...
  2. Don't be afraid to engage with Goliath. ...
  3. Establish the rules of the game. ...
  4. Be unique. ...
  5. Project a bigger appearance.
Oct 1, 2018

How do I brainstorm SEO keywords for my website? ›

Google Trends is a tool that allows you to track and compare multiple keywords over time and by location. For brainstorming ideas, scroll down the page to find Top and Rising keywords. You can include these keywords in your list, and they may spur some additional brainstorming as well.

How do I find easy to rank keywords? ›

How to Find Easy Keywords That You Can Actually Rank For: A Guide for Startups and Small Businesses
  1. Step 1: Set Your Goals. ...
  2. Step 2: Decide Which Topics to Focus On. ...
  3. Step 3: Find Keywords with Search Volume. ...
  4. Step 4: Assess the Competition to Find Easy to Rank Keywords. ...
  5. Step 5: Consider User Intent. ...
  6. Step 6: Content Clusters.
Jun 15, 2021

How many keywords should you use on a 1000 word page? ›

My research and results show that 1-2% keyword density is ideal. So for a 1,000-word blog article, you'd use your primary keyword about 10-20 times. I usually stick to the lower end of that range. Keyword density includes your content, alt texts, meta title, etc.

What are the four key aspect in competitor analysis? ›

Competitor Analysis Framework

This framework is based on the following four key aspects of a competitor: Competitor's objectives. Competitor's assumptions. Competitor's strategy.

What are the 3 variables of analyzing competitors? ›

Three additional variables that every firm should monitor with respect to competitors are: share of market (competitor's sales' share in the target market), share of mind (percentage of customers who name the competitor when asked which firm first comes to mind in an industry) and share of heart (percentage of ...

Can SWOT analysis be used for competitor? ›

A competitor SWOT analysis is simply a way to assess your competitor's Strengths, Weaknesses, Opportunities and Threats so that you can better understand their business and, in turn, your own.

What are the 3 basic competitive strategies? ›

According to Porter's Generic Strategies model, there are three basic strategic options available to organizations for gaining competitive advantage. These are: Cost Leadership, Differentiation and Focus.

What are the 6 steps to identify your competitors? ›

How to Identify Direct Competitors
  1. Market Research. Take a look at the market for your product and evaluate which other companies are selling a product that would compete with yours. ...
  2. Solicit Customer Feedback. ...
  3. Check Online Communities on Social Media or Community Forums.
5 days ago

What should a competitor analysis look like? ›

A competitive analysis should examine your competitors' features, market share, pricing, marketing, differentiators, strengths, weaknesses, geography, culture and customer reviews.

What are the 3 key factors for a keyword? ›

Here goes:
  • Keyword Relevance. The relevance of a keyword or phrase to the subject matter on the page is positively the MOST important factor in keyword choice. ...
  • Keyword Search Volume. Obviously, if no one is searching for a keyword or phrase, optimizing for it won't help. ...
  • Keyword Competition. ...
  • Keyword ROI. ...
  • Keyword Intent.
Aug 23, 2012

What is the most important element of a keyword search strategy? ›

Know what your people want

Knowing your customers is the key here. Your keyword research should help illuminate what they want and why they want and need it. From there, you can determine how your product helps them solve their problems and achieve their goals.

How do you make a list of useful keywords in research? ›

Make a list of keywords relevant to your topic. Be sure to list similar, broader, narrower, and related terms. Keep the list by your side when you start your research and continue to add to it as you come across useful terms.

How do I spy on competitors keywords? ›

How to Spy on the Competition - 10 Winning Techniques
  1. Subscribe to Newsletter and Social Media. This is where you should start. ...
  2. Track Brands. ...
  3. Find out What Technologies They Use. ...
  4. Check Popularity. ...
  5. Check Paid Keywords. ...
  6. Check SEO. ...
  7. Check Display Ads. ...
  8. Check Backlinks.
Jul 29, 2022

What is the fastest way to rank a keyword? ›

7 Things You Must Do to Rank for Your Keywords
  1. Keyword research. Keyword research lays the foundation for optimizing your site. ...
  2. Site structure. ...
  3. SEO content audit. ...
  4. Content creation, optimization, and on-page SEO. ...
  5. Link earning. ...
  6. Social media. ...
  7. Track performance.

What are the 4 types of keywords? ›

When researching to discover a user's intentions behind making a search, we can classify all keywords into four main categories of intent: commercial, transactional, informational, and navigational.

How do I choose strong keywords for SEO? ›

Here's how:
  1. Use Google Keyword Planner to cut down your keyword list. ...
  2. Step 2: Prioritize low-hanging fruit. ...
  3. Step 3: Check the monthly search volume (MSV) for keywords you've chosen. ...
  4. Step 4: Factor in SERP features as you choose keywords. ...
  5. Step 5: Check for a mix of head terms and long-tail keywords in each bucket.
Jan 7, 2022

Which keywords are best to target in SEO? ›

Long tail keywords are long (usually 4+ word) terms that searchers use in Google and other search engines. And they tend to have a lower keyword difficulty compared to 1-3 word “head terms”. So for people that are new to SEO, long tails are usually the best keywords to start with.

How many keywords should you bid on? ›

Now, depending on who you ask, you'll hear a different response for the age-old question: “How many keywords should I have in my Google Ads account?” When it comes to ad groups, the typical answer is somewhere in the 20-25 keyword range, and definitely no more than 30 keywords per ad group.

How do you analyze competitors keywords? ›

How To Do Competitor Keyword Analysis
  1. Use competitive analysis templates. ...
  2. Create a list of your top SERP competitors. ...
  3. Identify keyword gaps and content gaps. ...
  4. Understand your and your competitors' audience. ...
  5. Create audience-centric and SEO-optimized content to fill content gaps. ...
  6. Track your competition's performance.
Jul 5, 2022

Can you target competitor keywords? ›

Targeting competitor keywords helps you appear on the same SERPs (search engine results pages) as your competitors. You can also use competitor keyword research to reveal weaknesses, such as valuable keywords they have yet to target.

How do I get Google keyword Planner 2022? ›

Sign in to your Google Ads account. , then under "Planning," click Keyword Planner.
Get search volume and forecasts
  1. Click Upload a file.
  2. Click Select a file from your computer. Review the templates provided for uploading keywords. ...
  3. Click Submit.

How do I use Google keyword Planner 2022? ›

To open Google Keyword Planner, click Tools & Settings on the right top corner. And then from the drop-down menu, select Keyword Planner listed under Planning. You'll then see two options: Discover new keywords – This option gives you new keyword ideas that you can use to increase your website traffic.

How do I use Google 2022 free keyword planner? ›

Google Keyword Planner is free. All you need is a Google Ads account to use it. To set one up, go to, click “Start now,” and sign in to your Google account.

What is the most preferred search engine in 2022? ›

Meet the Top 10 Search Engines in the World in 2022
  • 1 The Best Search Engine in The World: Google.
  • 2 Search Engine #2. Bing.
  • 3 Search Engine #3. Baidu.
  • 4 Search Engine #4.Yahoo!
  • 5 Search Engine #5. Yandex.
  • 6 Search Engine #6. Ask.
  • 7 Search Engine #7. DuckDuckGo.
  • 8 Search Engine #8. Naver.
Apr 10, 2022

How many times should you use a keyword for SEO? ›

Generally speaking, many SEO professionals agree that a keyword should not appear more than once per 200 words of copy. This means that for every 200 words of copy on a webpage, a given keyword should not appear more than once.

Do meta keywords matter 2022? ›

No, Google has not used the meta keywords tag since 2009.

Google does not use them to determine ranking signals, and they provide no additional value to users – rendering them obsolete in SEO.

How do I find my competitors keywords for free? ›

The 8 best tools to find competitor keywords
  1. WordStream's Free Keyword Tool.
  2. BuzzSumo.
  3. Semrush.
  4. Spyfu.
  5. Ahrefs.
  6. Google Auction Insights.
  7. Seed Keywords.
  8. Tag Clouds.
Sep 24, 2022

Is there any SEO tool as good as Google keyword planner? ›

SE Ranking keyword tool

SE Ranking provides accurate SEO data and insights on keyword searches via Keyword Research tool, a comprehensive Google Keyword Planner alternative.

How accurate is Google keyword Planner? ›

The truth is Google's Keyword Planner was never that accurate anyway. Numbers were always rounded up to the nearest thousand and they're only estimates anyway – not precise figures, making the Keyword Planner good for discerning estimates and giving you some steer on your keyword strategy.

Is Google keyword Planner still free? ›

Yes, Keyword Planner is a free tool. But there's a catch: In order to use the Google Keyword Planner, you NEED to have a Google Ads account. (Just follow the prompts, enter some information about you and your business, and you're in.

Does Google crawl meta keywords? ›

Does Google ever use the keywords meta tag in its web search ranking? In a word, no. Google does sell a Google Search Appliance, and that product has the ability to match meta tags, which could include the keywords meta tag. But that's an enterprise search appliance that is completely separate from our main web search.

How do I create a SEO keyword plan? ›

To create an SEO keyword list, start with writing what you know. Document your brand names and industry topics and phrases relevant to your business. Imagine you were searching for your product, service, or related information, and write down questions for how you would search for that online.

How do I find best keywords on Google? ›

Google Autocomplete is a great tool for finding the best variations of your primary keyword phrase. Just type in the Google search box, and related terms will display in a drop-down list. You can then manually select the long-tail keyword phrase you want to use or pick a combination of phrases.

How do I find the best keywords? ›

Google Trends for SEO Campaigns

Here is another Keyword Research tool from Google. Google Trends is one of my favourite tools. I always check my keyword there before I finally go with it. It helps you to see how popular your keyword is over a certain period of time.

How do I use Google keyword planner effectively? ›

How to use the Keyword Planner tool effectively
  1. Use Basic Filtering to Refine Your Audience & Budget. ...
  2. Use Quality Keywords Over a Quantity of Keywords. ...
  3. Show Your Ads to Your Geographic Audience. ...
  4. Prepare for What Your Competitors Are Paying. ...
  5. Analyze Your Plan to Help Make the Most of Your Budget.


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