Home » Digital Jesus: Evangelism in a Digital and Social Media Driven Culture by Rev. Dr. Meghan Howard
Digital Jesus: Evangelism in a Digital and Social Media Driven Culture Rev. Dr. Meghan Howard

Digital Jesus: Evangelism in a Digital and Social Media Driven Culture

Rev. Dr. Meghan Howard

Published August 9th 2015
ISBN :
Kindle Edition
192 pages
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 About the Book 

Eleven years after Mark Zukerberg created an online community for Harvard students, Facebook has more than 1.4 Billion active monthly users. Based on population alone, Facebook has surpassed China and India, and if considered a country Facebook wouldMoreEleven years after Mark Zukerberg created an online community for Harvard students, Facebook has more than 1.4 Billion active monthly users. Based on population alone, Facebook has surpassed China and India, and if considered a country Facebook would be the largest (most populous) country on the planet. Social media is far more than simply Facebook. In fact according to the Social Media Revolution 2015 statistics, seven social media sites are considered in the top ten of most populous countries.These statistics are a mere glimpse of the reach social media has had in the past decade, and according to marketers will continue to rise. What these statistics tell us is that people are speaking a digital language, and living in a highly social media driven world waiting for someone to communicate with them. In fact, one of the greatest qualities of social media is the opportunity to reach a vast and diverse audience quickly. Moreover, when information is communicated on social media the reach of that information almost doubles immediately.What does this have to do with the church? EVERYTHING.Now is the time.Now is the time for the church to begin using and leveraging social media as a means of evangelism and outreach.Digital Jesus describes a three year project of incorporating a digital and social media strategy into the local church. Located within the pages of Digital Jesus is historical information on both communication and social media, research analysis of the overall project which included the use of social media in worship, finally a process of creating a communication strategy to make digital and social media communication effective.